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Five Favorite Social Media Tools

It’s extremely easy to get caught up in all the elements needed to make a social media post. There are new apps released every week  (or every day) that aims to simplify the process, but it’s hard to keep up with the latest & greatest. Today I’ll break down some of my favorites to use which most have free and subscription based levels.

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Evernote – to collect your notes

I’m getting back into using Evernote after having an account for years. I enjoy having the access to the app their iOS desktop app, iPhone & iPad apps and website. Evernote allows you to organize thoughts and web clippings into notebooks and tags. I will admit it takes some getting used to organizing notebooks, individual notes and tagging items, but well worth the effort.

Note: the link shared above is a referral link, meaning that I’ll receive points and rewards for directing you to the application. 

Canva – to design images in a pinch

Canva is a free tool which offers templates for common ad sizes for Facebook, Twitter, Pinterest, blogs, podcasts, you name it! Also there’s a custom option when you can’t find a template to fit your needs. Canva also sends tutorials and alerts of new product sizes to your inbox (examples include: menus, business cards, invitations and more) with great information regarding design basics. If you need stock photos or icons for your creations, many are free, but others are available for $1 each. There’s a Canva for Work paid subscription option where you can quickly resize images for different platforms and create templates.

Pro tip: establish a level of consistency with your graphics. I’d highly encourage you to contact a graphic designer to layout your logo and branding first.

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Beyoncé, Budweiser & Burritos: This Week in Marketing

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As many of us watched “the big game” on Sunday, I was honestly present at a Super Bowl party for the company, snacks & commercials. As a marketing geek, I studied more of the commercials rather than the big plays.

I feel that marketing is all around us, even when we least expect it. Today we’ll explore a few instances where marketing is around us and what we can learn from each one.

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Quick Tip – Check Your Sources

Quick Tip – Check Your Sources!
As well as we all know, information is easily accessible and updates as a rapid rate. However,that is not an excuse to ignore the validity of your sources!
There are many websites out there actively trolling for ad revenue. People share their stories via social media at the quick click of a button. Instead of just reading headlines – take a few moments to read the article, investigate the website, specificially locate the “About Us” page!
At the least if it’s a legitimate site, a description would be available. If it’s not the keywords to search for are “satire” and “this is for entertainment purposes only.”
Recently I heard a Nationally syndicated morning radio show report a story from a satirical website In short, just “Do Your Googles” and check your sources to make sure they’re legit, and save yourself the embarassment.

Happy Holidays + Special Announcement!

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Wishing everyone a happy holiday season! Just to give you a heads up, I’ve (finally) started a newsletter! My goal is to share marketing Sign up by clicking here.

Quick Tip: Don’t forget to proofread

Quick Tip: Don't forget to proofreadI’ve seen many posts lately with your & you’re being used incorrectly. By business owners.

Proofreading and spelling/grammar checks are essential and could be the difference between gaining a customer or having someone scroll past your posts and status updates, shaking their head.

In summary: if you want people to collaborate or spend with you, take the time to make sure you’re presenting your brand in the best light by taking the time to double-check your work, or having someone else check it for you.

If you’re looking for more quick tips like this – follow SNE, LLC on Instagram!

Back Again.

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Hello Everyone!

First and foremost, I’d like to wish everyone a Happy New Year! Things have been quiet here at The SNE LLC Blog in 2014. It’s safe to say that life just happened…the good, the meh, and the bittersweet. As I embark on a mission to actually post more this year, I’ve decided to switch things up a bit. In addition to posting about music and events here on the blog, it’s time to incorporate another passion of mines… Marketing.

First and foremost, I’d like to wish everyone a Happy New Year! Things have been quiet here at The SNE LLC Blog in 2014. It’s safe to say that life just happened…the good, the meh, and the bittersweet. As I embark on a mission to actually post more this year, I’ve decided to switch things up a bit. In addition to posting about music and events here on the blog, it’s time to incorporate another passion of mines… Marketing.

Yes, Marketing.

Forever a student of the concept, I noticed over the years when it comes down to it, either people get it… or they don’t. There are plenty who confuse it with Advertising, Promotions, Public Relations, or even Branding. Although all of these are connected in one way or another, they are not exactly the same.

Marketing involves the communication of the value of a service or a product.

According to Merriam-Webster, Marketing is defined as

“the activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.”

I want to be able to pass along some of the top-level information that I’ve learned over the years to you, the reader. For those seeking more of an in-depth discussion, I am available for initial consultations on Marketing strategies.

But for now, stay tuned! If you haven’t done so already, subscribe to my enewsletter for exclusive updates.

All the best,

-S

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